For med spas with unbooked demand
Turn missed inquiries into booked appointments.
Skincare Playbook builds the Booking Recovery infrastructure that helps med spas capture eligible inquiries, recover conversations, route sensitive cases to humans, stop safely, and report recovered appointments.
Built for single-location med spas that need more booked appointments from the demand they already generate.
Revenue journey
Market thesis
Most med spas do not have only a lead-volume problem.
They lose revenue because inquiry capture, follow-up, booking intent, human routing, appointment readback, and attribution are disconnected across the front desk and CRM.
More inquiries recovered
More consultations booked
Faster lead follow-up
Cleaner front-desk routing
Better booking attribution
Fewer dropped high-intent conversations
Safer clinical escalation
Stronger show-rate operating discipline
More measurable staff follow-through
Lower dependence on more ad spend
Named systems
A med-spa operating sequence, starting with Booking Recovery.
Booking Recovery Playbook
Response Speed Playbook
GHL Follow-Up Playbook
Boulevard Readback Playbook
Eligibility and Suppression Playbook
Human Escalation Playbook
Show Rate Playbook
Consultation Conversion Playbook
Membership Conversion Playbook
Post-Treatment Commerce Playbook
Retention and Management OS Playbook
Provider Verification Playbook
Offer ladder
Paid audit first. Installation second. Platform and managed recovery when the economics support it.
$297
Med Spa Revenue Leakage Audit
Quantifies where inquiries fail to become booked appointments across response speed, follow-up, handoff, booking intent, and attribution.
Apply for an Audit$5,000-$10,000
Booking Recovery Installation
Installs the tenant, recovery workflow, GHL execution layer, dashboard, templates, routing rules, escalation rules, and launch controls.
Scope Installation$497/month
Recovery Platform
Keeps the recovery dashboard, attribution, usage, templates, provider-readiness gates, and operating metrics in one measurable system.
Review Platform$1,500/month
Managed Booking Recovery
Adds managed inspection, optimization, staff follow-through, and reporting cadence on top of the platform for selected locations.
Discuss Managed RecoveryCommercial funnel
The system is built to move qualified med spas from signal to paid diagnosis to installation.
1
Content or outbound
2
Revenue Leakage Audit
3
Personalized results
4
Qualification
5
Booking Recovery Installation
6
Recovery Platform
7
Managed Booking Recovery
Qualification
Selective by design.
The offer is for med spas with enough inquiry volume, appointment value, owner urgency, and operational access to make Booking Recovery financially meaningful.
Good fit
- Single-location or focused multi-location med spa
- Uses Boulevard or can provide Boulevard-compatible booking exports
- Has meaningful inquiry volume from ads, web, phone, or Instagram
- Loses appointments through slow response, weak follow-up, or unclear routing
- Has GHL or is willing to run the execution layer through GHL
- Has an owner or operator who can approve templates and inspect outcomes
- Can connect recovered bookings to appointment and revenue outcomes
Disqualify
- No consistent inquiry volume
- No owner for front-desk or follow-up behavior
- No permission to inspect booking or CRM evidence
- Seeking a generic AI receptionist instead of recovery infrastructure
- Wants clinical advice automation without human escalation
- Wants live sends or provider writes before approval and readback evidence
90-day operating model
Internal stretch target, phased ramp, no public guarantee.
Month 1
Validate
- Launch Booking Recovery V1
- Build Boulevard/GHL prospect list
- Sell first paid audits
- Close first installation
- Finalize audit delivery
- Protect live-action approvals
Month 2
Standardize
- Standardize installation
- Build booking-recovery proof
- Formalize audit-to-install conversion
- Refine GHL snapshot
- Document support runbooks
- Tighten qualification
Month 3
Scale
- Increase qualified med-spa pipeline
- Increase audit volume
- Expand implementation capacity
- Establish platform accounts
- Add managed recovery selectively
- Sequence show-rate module
Apply
Start with the Revenue Leak Audit.
Use the application to qualify fit, score the opportunity, route the lead, and preserve source attribution.